GDC2013 - Live Streaming Video: Social Power to Games
- Integrating live streaming into games, you can incorporate spectator interactions to influence outcomes. For example in sports games, there can be a "home advantage" where the player with more audience support gets a boost in gameplay.
- Millions of people can upload, save, and share their gameplay stories.
- In the future, the number of people watching live games will overshadow the number of players.
- Live stream events are reaching TV broadcast-sized audiences. A network like VH1 lives off an audience of 20,000 and many popular streamed channels can get those numbers.
- In the future, distribution will be everywhere from X-Box Live to Smart TVs to phones.
- Popular streams include Dota 2, League of Legends, The Sims, FIFA, Mario games, and Magic the Gathering. Retro games are also huge.
- To create a good streaming game, you need...
- Awareness of spectators
- Consistency of experience
- Leaderboards
- World info (viewers know the state of the game at all times)
- Developer and publisher commitment
- Show official inside-the-game or behind-the-studio videos
- People need live real-time connections to their games. Riot built their business model around this and is incredibly successful.
- Stream 101 - relax, production values are not important, stream often, have a voice, showcase your people and their personalities
- Conclusion - game discovery is now video-based instead of text-based, the streaming community is growing fast, make the game "watchable", both fans and companies should stream
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