Saturday, September 14, 2013

Casual Connect 2013: The Merits of Multiplayer

by Rik Haandrikman, Director of Business Development, GamePoint
·         Rik defines a multiplayer game as any game in which your interactions with other players is a core part of the gameplay. Some examples of casual multiplayer games are Zynga Poker, Clash of Clans, and 8 Ball Pool, and core games are World of Warcraft, Call of Duty, and League of Legends.
·         The pros of multiplayer are great retention (it may have poor day 1 retention, but incredibly high retention for anyone who sticks around afterwards), built-in discoverability through word of mouth, and endless content through users.
·         The cons of multiplayer are that users are content (one player’s bad actions can affect all players’ satisfaction), gaining critical mass is hard (especially with synchronous multiplayer), and multiplayer isn’t the norm (users need to be educated).

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