Monday, September 9, 2013

Casual Connect 2013: Growing a Hardcore Game on Facebook

by Leonard Franel, Head of Business Development, Plarium
·         Plarium started with casino games on social networks and casual games, then moved into the hardcore business with Total Domination and Stormfall Age of War.
·         Plarium has 25 employees dedicated to user acquisition and 51 in supporting departments (art, development, business).
·         Perfect Facebook integration with Open Graph, page posts, and strong paid user targeting. Open Graph stories on achievements were the most successful and lead to 75% increase in clickthroughs.
·         CPIs are rising based on platform, genre, and game’s age. It’s important to monetize players better and focus on increasing LTV. Improve monetization through PvP elements, holiday promotions, boosts (troop revivals), and permanent items (immortal guardians, legendary heroes).

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