Monday, September 16, 2013

Casual Connect 2013: Building Your Game with Google Play

by Bob Meese, Business Development, and Greg Hartrell, Lead Product Manager, Google
·         75% of Android users are playing games. Google Play Game Services offer achievements, leaderboards, cloud saves, and real-time multiplayer. Achievements drive engagement with meta goals, leaderboards encourage competition and engagement, cloud saves allow players to continue their sessions across platforms (Android, iOS, Web), and real-time multiplayer supports 4-player peer-to-peer simultaneous matchmaking and direct to downloads for those who don’t own the app.
·         Google Play Game Services is an Android app that provides one hub for all Android gaming. Players can see games and people, track progress, and discover new games. The SDK can be implemented quickly and it drives user engagement and acquisition. Games that have implemented the SDK have received 40% increase in day 7 retention, 20% increase in play sessions per user per day, and 10% install uplift per day.
·         Get started at and

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