by Greg Richardson, CEO, Rumble Entertainment
· Building a great core mechanic is not enough.
· Give your employees a monthly allowance to spend on other free-to-play games to study them.
· Word of mouth is the most important discovery tool. Rumble Entertainment buys less than 5% of its players and relies on word of mouth.
· Touchscreen first-person shooter is difficult right now, but people’s perceptions will change when a killer app comes out. Console first-person shooter was thought to be impossible until Halo came out and changed everybody’s perceptions.
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